6 tips to schedule your class bookings like a pro

Date
March 16, 2022
Author
Sue
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Is your scheduling becoming a bit of a headache? Are spreadsheets the source of your daily pain? Perhaps you’re still using the trusty old pen and paper (not to mention those giant wall planners)... If so, now is the time to find a more streamlined solution that will save you time and make running your business easier.

How many hours a week do you spend manually managing your class bookings?

If you have to grab your calculator to work out the number, then it’s probably too many.

Most class-based businesses would say that scheduling is one of their most important everyday tasks, as without it, their lessons would cease and the business would collapse. And while that’s certainly true, it doesn’t have to be a drain on your manual resources.

Here are 6 tips on how to use a class scheduling system to help you organise your bookings more efficiently:

1. Create your timetable

The logical place to start when it comes to scheduling your courses is with your timetable where you can map out your classes for each term or month. Include relevant information pertaining to each class, such as:

  • Start date (and end date if needed)
  • Whether it’s a single or recurring class
  • Day of the week (or days if the class will run multiple times a week)
  • Start time and duration
  • Resources (such as a studio for dance or lane for swimming)
  • Class capacity

If you’re currently doing this on a spreadsheet, you’re probably spending way more time planning your classes than running them. Although you can create your timetable manually, it’s much more efficient and accurate to use a course scheduling system that streamlines all your classes and presents them in a colour-coded calendar. Once your classes are in, you can then book students in, assign teachers, add course information and make any edits.

2. Give your customers more control

One of the best ways to significantly reduce the hours you spend making, cancelling and moving bookings is to let your customers do it themselves. Not only will this cut down your manual admin, it will also improve customer satisfaction as they’ll be able to manage their bookings without having to call, email, or queue at reception.

You can achieve this with a customer portal that syncs with your class booking software - as well as the ability to update bookings, customers will also be able to add family members to their account, update their details and view their child’s progress.

Udio’s customer portal has more than 196,000 active users and saves operators hours in admin - within a week of implementing, one Udio client welcomed 209 online bookings while another saw 453 bookings made via the portal.

3. Integrate with a payment gateway to facilitate online payments

Once you set up the customer portal, you can streamline the booking process even more by giving customers the option to pay online. This not only reduces your fee handling but also helps you to better manage outstanding payments as everything is accurately tracked in your class booking system.

4. Add a book now button to your website and Facebook page

Make it easy for customers to book a class by including a ‘Book Now’ button in prominent places across your website and on your Facebook page. This is particularly beneficial for new customers as minimising the friction in their booking journey will increase your likelihood of converting them into a customer.

5. Set up automated booking confirmation emails

Another time-consuming task associated with scheduling is responding to queries or having to relay the same information to multiple customers. Example questions might include:

  • What do I need to bring to the lesson?
  • Can I stay and watch my child do their activity?
  • My child can’t attend today - how do I book a make up?
  • How can I track my child’s progress?

Instead of answering these questions on an individual basis, consider a course scheduling system that offers an inbuilt email platform - that way, you can write a welcome email answering your most commonly asked questions that automatically triggers when the customer makes a new course booking.

You could also set email triggers for late payments, missed bookings and completed achievements to trim admin time even more.

6. Run reports to determine which classes are performing best

If you’re planning your schedule for a new month or term, look back through your attendance and occupancy records to review each class's performance. If, for example, one is at 100% occupancy and you have people on the waiting list, you could add in an extra class to satisfy demand. On the other hand, if a class has low attendance, consider reaching out to those customers to see if they would prefer a different date or time.

Investing in school scheduling software like Udio frees up your time so you can spend it focusing on other areas of your business, such as running extra lessons or chatting to customers to build long-term loyalty. They are often low-cost subscription models that generate a high return when implemented correctly.

Book in for your free discovery call to see if Udio's class scheduling system could be the right fit for your business.

FAQs

Pressing questions? Check out our most-asked questions

How do I know if my business is ready for a second location?

When your timetable sits at 85 to 90% capacity across most slots, your margins have held for 12 to 18 months and your team can get through a week without you, you’re in a good position to start looking.

What’s the best way to grow my business if I’m not ready for a second site yet?

Fill the time slots you already have, add classes where waitlists build and keep families enrolled for longer. A second site makes sense once demand clearly spills past what one venue can hold.

What should I look for when choosing a new location?

Look at five things: demand, competition, local demographics, access and operating costs. Together they tell you whether enough families nearby want what you offer and can get to you, and whether the site can pay its way while it fills up.

How much money should I have set aside before opening a second location?

Plan for 6 to 12 months of operating capital on top of your setup costs. That gives the new site time to find its feet without pulling cash from the first.

What happens if my second location doesn’t work out?

Give it time before you call it. A new site usually needs a few terms to fill, and slow early numbers are normal. If it’s still struggling after that, its own budget will show you whether the issue is the location, the timetable or the cost of running it. Your 6 to 12 months of operating capital is what stops a slow second site from pulling down the first. It’s also worth asking about exit or break clauses before you sign the lease, so you have a way out if you need one.

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